With CFOs reporting only and directly to the CEO in most organizations, their transformed role from bean-counter to visionary and innovation driver brings with it both exciting power, and opportunity.
Customer experience is at the very top of everyone’s priority list – from the CEO to the CMO to the CIO. The emergence of new channels, new customer behaviours, new design breakthroughs, new customer expectations and new sources of customer data offer opportunities to improve Customer experience and deliver sustainable competitive advantage.
The business case is clearly there, but organisations across the country are still struggling to put their customer centric ideas into practice. From culture and skills sets, to the structure of your organisation, the challenges are lengthy
Signavio is proud to partner with Forefront Events to sponsor the 2019 Customer Experience Summit in Melbourne, Australia, 22-23 May. We will discuss how to bring the customer journey alive with integrated processes.
Other key topics will include:
How to truly understand your customer
Utilise customer data
Design your CX journey
Build a customer centric culture
Realign skills to support CX
Holistic approach to CX
Want to connect with us at the event? Registrations of interest for this exclusive, highly curated event can be made via the link below. Our Signavio experts will also be more than happy to answer all your questions at our meeting table on site, or if you have any questions prior to the event, please email us at marketing.apac@signavio.com.
What: Customer Experience Summit
When: 22-23 May 2019
Where: Marvel Stadium, Melbourne
Official event website:Forefront Events
