SMA Solar:
Driving Sustainable Growth and Innovation through Business Modernization

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Industry
Renewable Energy
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Headquarters
Hesse, Germany
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Employees
4,300+

About SMA Solar Technology AG

For over 40 years, SMA Solar Technology AG has been developing and manufacturing innovative products and solutions in areas such as photovoltaic inverters, energy management, and storage solutions. In the face of rapid advancements in renewable energy and digitalization, SMA Solar is committed to redesigning traditional systems and frameworks to enable sustainable growth.

“Process orientation is the real benefit in managing customer issues and translating customer whishes into solutions.”

Micha Hinn,
Head of Global Process Governanc,
SMA Solar Technology AG

Key Highlights

  • Gained process orientation by documenting business processes, ensuring visibility and accessibility of process information for all.
  • Set customer wishes at the center of daily business by managing customer journeys in only one solution, then connecting those journeys to core business processes. Ensured process governance by monitoring processes and the IT landscape with SAP Signavio and SAP LeanIX solutions.

The Biggest Challenge

  • Unclear responsibilities and interfaces, creating operational bottlenecks, complicating the operational alignment with strategic goals.
  • Distribution of customer journeys across different systems, making it difficult to understand top-tier customer experiences and needs.
  • Complex processes with huge amounts of data requiring real insights and process validation.

Why SAP

  • SAP LeanIX and SAP Signavio solutions serve as comprehensive management platforms to seamlessly support SMA Solar’s business needs.
  • Gain direct insights for the distribution business and validate processes based on real data by using the plug and gain approach of accelerated process discovery. Connect process and IT landscape with customer journeys to analyze the interaction of applications, processes, and customer journeys.
  • Use process AI to quickly adapt workflows to evolving customer needs and make customer centricity the core of the organization.

“Process AI solutions powered by SAP Signavio drive velocity, ensure business agility in the volatile solar market, and help to translate customer needs in the right actions.”


Micha Hinn,
Head of Global Process Governance,
SMA Solar Technology AG

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