Yamaha Motors:
Driving growth and
accelerating innovation
through business transformation

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Industry
Automotive
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Headquarters
California, United States
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Employees
53,000+

About Yamaha Motor Corporation

For over 50 years, Yamaha Motor Corporation USA has designed and manufactured products and services in areas as diverse as motorcycles and motorcycle technology, outboard motors, robotics, golf carts, and drone technology. Facing rapid developments in the areas of electric vehicles and digital technologies, Yamaha Motors committed to restructuring traditional systems and frameworks as an important enabler of growth. 

“How SAP Signavio is helping us transform: ‘How can you transform if you don’t know where you are to begin with?’ So, part of that is helping us understand where our processes are today, and where we want them to be.”

Chuck Bohannon,
Senior Manager, SAP and Parts/Accessories,
Yamaha Motor Corporation USA

Key highlights

  • Formalized an organization-wide effort to document business processes, enabling visibility and accessibility of process information for all employees, resulting in improved training and onboarding of new staff
  • Enabled more effective and efficient process enhancement activities, including the capacity to roll out process changes smoothly across the entire organization, keep colleagues informed of new process steps and workflows, and foster a closer relationship between business leads and IT
  • Readied the business to take next steps in implementing SAP Signavio Process Intelligence and further integrating SAP LeanIX solutions

25%
Expected value added
to key processes through improvement action
15%–20%
Anticipated annual recurring business benefits
in cost savings and efficiency

The biggest challenges

  • Overall lack of process visibility across the organization led to unnecessary process change requests, while suggested improvements and enhancements could not be implemented easily
  • Ineffective communication between business and IT on access to process information, including multiple business units making use of different process flows to achieve the same outcome

Why SAP

  • The SAP Signavio Process Manager solution to track and record process revisioning, compare previous “as-is” and “to-be” states, identify localized process variations, and see process evolution
  • Access to the SAP Signavio Value Accelerators package to determine best-practice process flows
  • The SAP Signavio Process Governance solution to support engagement from business leaders and provide quick and easy approval workflows, enhancing overall trust in the process changes

“It was a real ‘wow’ moment when we first saw SAP Signavio solutions. We immediately felt they would add a significant amount of value, not just for individual processes in key business areas but for the organization as a whole. I wish we’d had these solutions sooner.”


Chuck Bohannon,
Senior Manager, SAP and Parts/Accessories,
Yamaha Motor Corporation USA

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